A system of end-to-end digital care
From acquisition marketing to telehealth to mail-order pharmacy with first-party data management.
A smarter system for branded and reimbursed Rxs
Enginuity Rx provides a closed system of D2C end-to-end digital care for new patient acquisition of pharma clients’ Rx brands.
Our closed loop data system drives powerful insights to generate incremental Rx demand for our Pharma partners.
Enginuity Rx Architecture Diagram
A diagram illustrating the Enginuity Rx Data Lake, a centralized system that aggregates data from various sources. At the top, there are the four data input sources: Advertising, the Rx Website, Telehealth, and Specialty Pharma. These sources feed into the Enginuity Rx Data Lake at the center of the diagram. Below the data lake, a network of interconnected boxes indicates data processing, with lines indicating data flow to different endpoints.
Built for leadership, powered by data
Our platform is a closed ecosystem of digital healthcare, driven by a smarter engine.
A turnkey acquisition and retention engine
Designed for branded medicine, creating first-party data at each step of the funnel to enable new insights and business management opportunities.
Meeting the modern expectations of patients
Simply put, we give people the easier path they expect: a seamless, sophisticated solution to accessing care.
A new channel to drive incremental patient demand
One with opportunities to reach new and lapsed users not accessed via the traditional direct-selling model.
Driving value with limited risk
Our smart system more efficiently manages PAs and reimbursement—and we fund acquisition costs, earning our compensation based on prescriptions generated. You have no costs if we’re not successful.
We are a tech company
Our goals are different—we act as a business partner for incremental patient acquisition and greater lifetime value.
Meet your two points of accountability for results
Peter and Lance are visionary leaders, combining decades of experience in healthcare innovation, patient-centric solutions, and brand-building excellence. Peter has led organizations from startups to multi-billion-dollar enterprises. Lance brings expertise in go-to-market strategies, digital transformation, and groundbreaking healthcare launches. Together, they drive the success of ENGINUITY Rx.
Learn more
Chairman/CEO
Peter Miller
President/COO
Lance Tyler
Unlocking insights with integrated first-party data
ENGINUITY Rx captures and integrates first-party data at every stage of the patient journey, from online behaviors and medical consultations to prescription fulfillment and customer feedback.
Hear what commercial leaders have to say
"Consumer activation is one of the most important aspects of our growth. But what we do right now is drive people to our website and then hope. ENGINUITY Rx is a way to more deliberately influence and manage the conversion of consumer interest to patient."
U.S. Head, mid-size global pharma
"What you are building at ENGINUITY Rx with the proprietary closed loop system and data integration platform creates a seamless experience for the patient, HCP, and pharmacy and is uniquely positioned in the marketplace. We have not identified any other vendor who has combined into one complete system an offering of patient acquisition with telemedicine and pharmacy like ENGINUITY Rx is doing."
Chief Commercial Officer, U.S. specialty pharmacy
In the news
Third-party reports, articles, and news stories about our smarter engine, and the real results we produce.
NEWS
Former Optinose CEO Peter Miller comes out of retirement to launch new startup
Wayne-based startup Enginuity RX has a plan to help the makers of branded pharmaceutical products improve patient engagement and retention.
Read articleConnect
We're here to help. It's what we do.
Press inquiries:
press@enginuityrx.comGeneral inquiries:
info@enginuityrx.com
